Big ideas, clear strategy, and thoughtful execution. From insight to action to growth, we help brands define their purpose, bring it to life, and scale with lasting impact.
The RealReal
The RealReal is the leading authenticated luxury resale company. Over five years, I oversaw the brand from startup through IPO and beyond as it grew into a billion-dollar business. I led a comprehensive rebrand, established the brand platform of Modern Luxury, built and led a world-class team of more than 30, and helped the company expand to 35+ million members and 17 stores.
Alternew
Alternew is a tech-powered garment care and repair at scale. They approached us to rebrand their fast-growing startup – a platform connecting fashion brands and their customers easy access to trusted tailoring and alteration services. We positioned them as the place where tech meets tradition – a framework that then informed every aspect of their identity.
Yard Sale
A creative neighborhood where culture meets commerce. Curated by people behind brands like The Row, The RealReal, and Violet Grey, Yard Sale showcases emerging and established talent across fashion, beauty, art and design, celebrating originality, taste, and creative confidence – online and in real life.
WILD
Bianca serves as the Board Chair for Women in Leadership and Design (WILD), an AIGA SF initiative. A platform connecting creative leaders, WILD is a space for exploring how design can create positive change – in careers, communities, and culture.
