About Me
I loved both art and science at school, and this combination of head and heart has defined my career.
I studied Architecture at Sydney University and Visual Communication at Central Saint Martins in London. I've lived and worked across Sydney, London, Antwerp, Istanbul, and now San Francisco. Fun facts: I once interned at the MoMu Fashion Museum in Antwerp, and I can still speak a little Turkish.
I spent five years at The RealReal building the brand from the ground up — growing the creative team from 2 to 30+, opening 17 stores, developing strategic partnerships with Gucci, Burberry, and Stella McCartney, and taking the company through IPO to $1B+ valuation. I’ve also worked with Sephora, Condé Nast, Gucci, Burberry, ThredUp.
What I've learned: the brands that win aren't the ones trying to be everything to everyone. They're the ones with conviction — who know that their creative vision is their competitive advantage.
Now I work with founders at the moment when that conviction needs to become a brand. I work as either a fractional Chief Brand Officer — embedded, strategic, and hands-on, or as a creative studio, assembling the right team of designers, photographers, and creatives around a specific brief.
I publish Creative Currency, an interview series exploring how women build businesses where taste, intuition, and creative vision become competitive advantage. I chair WILD (Women in Leadership and Design), producing events for women in creative leadership. And I speak about what it takes to build brands that last.
Studio Services
Brand Strategy & Insight
Brand audits · Strategic sprints · Purpose · Positioning
Creative Identity & Design
Rebrands · Visual identity systems · Brand voice · Design guidelines · Retail and environmental design
Activation & Content
Campaigns · Creative direction · Content strategy · Events · Partnerships
Ongoing Advisory
Fractional CBO · Retainer partnerships · Brand governance
Speaking & Events
Conference keynotes · Panel discussions · Intimate events for women in creative leadership
Let's Work Together
hello@biancawendt.com
