About Me

I loved both art and science at school, and this combination of head and heart has defined my career.

I studied Architecture at Sydney University and Visual Communication at Central Saint Martins in London. I've lived and worked across Sydney, London, Antwerp, Istanbul, and now San Francisco. Fun facts: I once interned at the MoMu Fashion Museum in Antwerp, and I can still speak a little Turkish.

I've built brands internationally, from startups to billion-dollar public companies – including The RealReal (startup through IPO and beyond), ThredUp, Sephora, Condé Nast, Gucci, and Burberry.

What I’ve learned: the brands that win aren't the ones trying to be everything to everyone. They're the ones with conviction – who understand their creative vision is their competitive advantage.

Studio Services

Brand Strategy & Insight
Brand audits • Strategic sprints • Purpose • Positioning

Creative Identity & Design
Rebrands • Visual identity systems • Brand voice • Design guidelines • Interiors

Activation & Content
Campaigns • Creative direction • Content strategy • Events • Partnerships

Ongoing Advisory
Strategic consulting • Retainer partnerships • Brand governance

Let's Work Together
hello@biancawendt.com