Business Ambition Requires Creative Ambition
I work with founders in fashion, beauty, and tech at the moment when the brand needs to catch up to the business.
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My Work
I spent five years at The RealReal building the brand from the ground up, and growing the creative team from 2 to 30+ from startup through IPO and beyond. Now I bring that experience directly to founders who are still in the interesting part of figuring it out.
Creative Currency
My newsletter exploring how women build businesses driven by creative vision. Recently: Devon Rule, Co-Founder of Indyx, on why she's the only person in fashion who wants you to wear what you already own.
About Me
I've lived and worked in Sydney, London, Antwerp, Istanbul, and San Francisco. This global perspective helps me think differently – unearthing what makes a brand distinctive, not what makes it fit in.