Alternew is revolutionizing the fashion industry by connecting fashion brands and their customers to the transformative power of care and repair services.

Alternew

1. Purpose

Alternew is on a mission to connect the fashion industry to its circular future.

Their technology enables fashion brands to seamlessly connect their customers to a vetted network of tailors, making alterations and repairs more trustworthy, affordable and convenient.

The values of Style, Heritage and Circularity are used as key storytelling pillars.

My Superpowers

Being in a leadership role from fast-growing start-up to IPO and beyond taught me to be resilient, adaptable, action-oriented and able to operate in ambiguity. Over five years, no two days were the same.

Creative + Business

I am a true creative at heart, obsessed with details and with a strong aesthetic sense. Over time I matched this with a strong understanding of the business side, the importance of data and how to align brand-building with business goals.

Vision + Execution

I learned the ability to not only define the vision but build the team and implement the processes to be able to consistently execute against it. I now consider these to be my biggest superpowers.